Avi Lerner's Millennium Entertainment is not known for giving its films aggressive theatrical releases. That's because CEO Avi Lerner is a conservative believer in numbers. Less theater expenses mean more. He prefers VOD and DVD. And who's to say he's wrong, unless you're dealing with a film that requires careful handling and, with the right approach, could thrive in arthouses across the country?
This Millennium won't happen unless they radically change their current M.O. New Millennium player Mark Gill is able to devise an effective release strategy for Oren Moverman's '90s-era film Rampart, in which Woody Harrelson plays an out-of-control Los Angeles cop who thinks he's in control.
Source: IndieWire